The video “Dear Kitten,” which is voiced by ZE Frank the EVP of Video for Buzzfeed, has gone hugely viral over the past few days. A humorous letter from an established cat to the new kitten of the household, the video has Frank’s traditional, hilarious vocal style combined with a unique brand of humor that makes viewers laugh despite themselves. Combined with video of the house’s established, gray cat instructed an adorable dreamsicle-colored kitten, it’s no wonder the video has gone viral.
“Dear Kitten” has all the hallmarks of a viral video sensation. On the one hand it’s funny, and funny videos tend to spread far and wide across social media in very short order. The video was professionally cut and assembled, which does wonders for how well it’s received, and it has the voice over talent of a well-known and well-liked Internet celebrity.
Even if people don’t know Frank by name, they’ll recognize the unique, nasal-tone he uses for his comedy voice work and immediately share this video. Lastly though, the video is about cats. The Internet loves cat videos, and much like Frank’s “Diary of a Sad Cat,” “Dear Kitten” has all of the hallmarks of a video that will be watched, shared, and watched again by people who need a good laugh to perk up their days a little bit.
While there’s no such thing as a guaranteed viral video, these elements have come together to help “Dear Kitten” take the web by storm for days now.