Carlsberg beer decided to prove that you can’t judge a book or a beer by its cover. They packed a theater that holds 150 people with 148 bikers. Many of these bikers have skinned heads, scraggly hair, and long beards. They are dressed in the stereotypical bad boy biker attire.
They are dressed in leather, tattooed with snakes, skulls, and implements of death. They are wearing sleeveless leather vests displaying bulging tattooed biceps and they look like they could seriously hurt anyone that walked into the room. The only two seats left are directly in the middle of all of these mean looking bikers.
The tickets for these seats are sold to unsuspecting couples believing they are out for a nice time at the movies together. The couples walk in and are immediately apprehensive and nervous as all of the bikers look at them. Many of the couples walk out or simply stare in disbelief. Finally, the couples that do stay decide they are going to sit down in the middle of these 148 burly mean looking men and make the best of it. After a little conferring, they excuse their way into the middle seats with their hearts racing.
As soon as they sit down, a spot light is shown onto them and the entire crowd of bikers erupt in applause and cheers. They begin clapping and celebrating the couple for joining them and hand them both a bottle of Carlsberg beer and the couple smile as they drink.