In part, one of the reasons why bikers wear leather clothes and sport tattoos is because it intimidates people from interfering with them. So it was a novel idea by Danish brewer The Carlsberg Group, the world’s fifth largest brewer, to sport a commercial promoting their brand inside of a “candid camera” like setting.
The Kinopolis Center in Brussels, Belgium, has all but two seats in its 150 seat capacity filed with unruly looking bikers. They are in full garb and not one of them is smiling. In addition, they cast glaring stares at every couple that enters the theater looking for open seats.
Couple after couple scour the theater only to find the last two seats are in the middle section surrounded by the bikers. In every case, couples enter the theater only to be taken back by the unexpectedly trepid sight. In some cases, it is the woman who insists on leaving out of concerns for what the bikers may do to her.
In other cases, it is the boyfriend who has no intention of being seated next to bikers. Some couples make their way up the stairs only to stop and turn around. Others give up as soon as they turn the corner and face the seating area. Finally, some couples brave the situation and take their seat. They are then lauded by the bikers who pass them a pair of cold Carlsberg brews. The caption on the screen reads “That calls for a Carlsberg”. Watch the video and see if you concur.